From Spam Folder to
Inbox.
How Najah rebuilt a B2B services company's entire email infrastructure from scratch and deployed structured outbound campaigns with consistent inbox placement.
Elevate Commerce
The Challenge
Elevate Commerce's emails were consistently landing in spam. Their primary domain was damaged, authentication was misconfigured, and they had no separation between operational and outbound email.
The Objective
Rebuild email infrastructure from the ground up, restore deliverability, and deploy outbound campaigns on a reliable technical foundation.
Our Approach
Infrastructure Audit
Assessed domain reputation, DNS records, and authentication status.
Domain Strategy
Acquired and configured dedicated sending domains.
DNS & Authentication
Set up SPF, DKIM, DMARC across all sending domains.
Mailbox Provisioning
Configured sending mailboxes with proper settings.
Warm-Up Protocol
Implemented structured domain and mailbox warm-up process.
Campaign Deployment
Launched outbound campaigns on the new infrastructure.
Deliverability Monitoring
Ongoing health checks and reputation tracking.
Engagement Timeline
Audit & Planning
Infrastructure assessment, domain acquisition, strategy.
Build
DNS configuration, authentication, mailbox setup, warm-up begins.
Launch
First campaign deployment with controlled volume.
Scale & Monitor
Volume increase, deliverability tracking, optimization.
Transformation
Before
After
Performance Metrics
Infrastructure Architecture
Key Learnings
"Our emails were landing in spam constantly. Najah rebuilt our entire infrastructure from scratch and within weeks we had consistent inbox placement."