Precision Targeting Meets
Structured Outbound.
How Najah combined meticulous lead research with systematic campaign management to help a SaaS company reach qualified buyers.
BrightPath Software
The Challenge
BrightPath had a strong product-market fit but was struggling with data quality. Their purchased lists had 40%+ bounce rates, and their sales team was spending more time on data cleanup than selling.
The Objective
Build a clean, verified prospect database and deploy structured campaigns that consistently reach the right decision-makers.
Our Approach
Data Assessment
Audited existing prospect data quality and identified gaps.
ICP Validation
Refined ideal customer characteristics using closed-won analysis.
Research Protocol
Established systematic prospect research and verification processes.
List Building
Created verified, enriched prospect lists across target verticals.
Campaign Design
Architected multi-vertical campaign structure with persona-specific messaging.
Coordinated Launch
Deployed campaigns in phased rollout across verticals.
Data-Driven Optimization
Refined both targeting and messaging based on engagement data.
Engagement Timeline
Data & Research
Data quality audit, ICP validation, research protocols.
Build
List creation, verification, campaign architecture.
Launch
Phased campaign deployment.
Optimize
Targeting refinement, copy testing, volume scaling.
Transformation
Before
After
Performance Metrics
Lead Qualification Funnel
Key Learnings
"The quality of the prospect data was remarkable. Every list was meticulously researched and verified — no more wasting time on bounced emails and wrong contacts."